National vs International Marketing Essays

National vs International Marketing Essays National vs International Marketing Essay National vs International Marketing Essay | National vs International Marketing| International Marketing| | | | Summer 2011 Differences between national and international marketing The differences we found between national and international marketing are: the international environment is more complex, both have different economy, culture, laws and politics, language, economic development levels, currency, etc†¦ The company faces an international competition, markets outside the borders and further input forms should be selected. Each of these involves a degree of commitment to the market, a particular investment and a lower or higher contact with the final customer and a coordination marketing plan must be carried out in each market. In international marketing we analyze different aspects; one is the stage of economic development of the nation. It also discusses factors such as customs of the population, market segmentation and social political system of the country. International markets are vital for many companies. A large number of corporations in the world earn more than half of the profits from the tax profits of marketing and production abroad. A company moves from domestic to the international market for several reasons. The first is simply the existence of international markets. There is great demand for many consumer products in developing nations. Second, as domestic marketing saturates, manufacturers seek for international markets. Third, some overseas countries have very natural and human resources that give them a unique advantage when it comes to producing certain goods. Fourth, international expansion is the fact of having a technological advantage. In one country a particular industry, often encouraged by the government and encouraged by the efforts of a few companies, acquired a technological advantage over the rest of the world. International markets rises exciting opportunities, but ompetition is intense. Companies get succ ess from the environmental factors that influence international marketing and adapt to them. The objective of this discipline is to know, in breadth and depth, foreign markets to conquer through the placement of Mexican products, in this case adapted to their needs, tastes or needs demand. International marketing should also take into account the import regime and conditions of inputs required, in many cases, in the making of products to export. I believe that international marketing is important for both, country and company; each company learns from the culture of the different countries to which they sell or want to sell and with all this they can exchange experiences among countries to adopt improvements and adding value to the company. In many cases there are needs for certain products that can only be obteined from other countries and of whom we get benefit, each country has different resources and technological capabilities to generate them; that’s why both, companies and countries, are important for international marketing. The new information technologies Nowadays, progress in the so-called information technologies, which include computer equipment, software and telecommunications, are having a great effect. In fact, it is said that were in a new type of society called Information Society or Knowledge Society, which replaces the two previous socio-economic models, the agrarian and industrial society. As well as Internet, Marketing has been linked to the company of the past few years. Is the specific modes of executing or carrying out the terms of trade consisting in identify, create, develop and serve the demand. Its easy to think from the definition that technology has a vital importance in the marketing. I n recent years technology has transformed the offer that the consumer can choose; products that years ago were only available to few consumers today are products that are used in every home. The pace at which innovations occur is transforming the market dramatically. Among the normal processes of running a business, business processes, customer service and marketing, through direct contact, through the usual channels of sales or established through a Contact Center (Call Center), are probably the most important in any business success. They all have primarily responsibility for the entry of revenue, customer loyalty and to a large extent on the differentiation of the competition.