Evaluating the Wheel of Retailing Essay Example | Topics and Well Written Essays - 500 words

Evaluating the Wheel of Retailing - Essay Example With the passage of time, the business develops and the outlet gains a good reputation and has a high price with high-profit margins. This is done by competing with the giants of the field by producing good quality and economic rates. After this, the business or the outlet of the business or the corporation itself becomes a highly famous name in the field and enjoys the highly respectable reputation. A new and fairly small business comes in competition with it and undergoes the same process. The wheel hence keeps rotating (Peckham, J. O. 1981). A very interesting example for the sake of studying and observing the concept of the wheel of retailing is a business located in Pennsylvania at frank ford avenue known as the Pizza Brain. The tactic applied by the owner and the founder of the business was that he started introducing the pizza, which is one of the most consumed fast foods all over the united stated, in fact, all over the world, at an economical price as compared to the others. This business was very tough to run because everyone knows the existence of other pizza chains in the country and how they are famous in terms of their quality. The founder of the Pizza Brain introduced a unique taste of the pizza with an affordable price. After that, the reputation, which was very low at the beginning started to rise and with the passage of time, it rose to an extent that it started generating its regular customers. Another tactic adopted by the owner to raise the reputation was by introducing a pizza museum that is one of a k ind in nature. After the development of its reputation and its economy, the owner maintained the quality this entire period and started to raise the prices as it was now in a position to compete with the giants.