Mental Models Essay

Mental models be how the mind stores memories and ideas relating to reality. These include opinions, attitudes, prejudices, and approaches to different objects, events, and situations. The manner in which ones affable models work can limit ones ability to succeed or improve his or her environment. Sometimes managers mental models limit a logical argument because they choose to ignore certain factors. Sometimes spate only see what they desire to perceive or deliberately ignore pertinent info (Crook & Wind, 2006). For large, vast, and fast-paced companies like Verizon receiving set, mental models and mindsets, especially in management, do more than shape the telephoner culture they drive the corporation to success or failure. The companys rapid growth and enormous shares of the wireless communication theory market are evidence of beneficial mental models and supportive mindsets, but thither are a few weaknesses. Mental Models that Enable Verizon Wireless Decision Making Proc ess Verizon Wireless employs several strategies survive and maintain a competitive proceeds over its competitors. One of the companys most influential mental models is that scrutinizing data to gain insights into the most potentially successful business models is light upon to halcyon in a competitive market. Verizon Wireless collects information about various wireless providers, individual clients, and client businesses to glean crucial insights. This mental model helps the company en good deal many important improvements, like programs to help grow small businesses into corporate enterprises and where to put the next set of communication towers (Verizon Wireless, 2013). This mental model helps Verizon Wireless to attract customers and maintain its client base (Bouncken & Sungspoo, 2002). Mental models are important in the understanding of various aspects of topics. Verizon wireless uses mental models to strategize and process, hence their success in business. Verizon Wireless Mental Model of EmploymentOne of the strategies that Verizon Wireless uses is a mental model of attractive employment conditions in the company, as a key to success. The belief is that happy employees help keep customers happy (Dean, 2013). For instance, the company provides support for running(a) mothers and supports them in their endeavors to advance their careers, with offerings like tuition assistance. The mental model emphasizes positive inter-office interrelations, thus building trust inside the workplace. Verizon Wireless is listed as one of the best companies for workers to seek employment because of this strong model of positive interrelations with its employees, flexible working schedules, and incentives for employees to further their careers (Working Mothers names Verizon Wireless among 100 best firms, 2008). By appreciating and encouraging individual interests within the company, Verizon Wireless builds a collective mental model of every workers success is a company ach ievement and, vice-versa, the companys success contributes to the success of every individual (Computerworld, 2011). Mental Models follow From MergersVerizon wireless is regularly involved in mergers with other companies within the communications industry. The mental model that drives this desire to purchase other successful enterprises is a vision of a company that grows ever-stronger by combining the best characteristics of each company into a better Verizon Wireless. In fact, the company started from the merger of two former tam-tam spin-offs, Bell Atlantic and GTE, along with a British company, Vodafone, deciding to merge Vodafone Wireless and GTE Wireless into a separate entity. The profitability and market leverage provided through the merger made Verizon Wireless a formidable contender, from its very beginning (Verizon Communications, 2013). Later, the company merged with Alltel Wireless to form the nations largest and strongest wireless communications provider (Verizon Wi reless, 2009). Future mergers with established companies in foreign markets are likely to replicate the companys successful bigger is better philosophy (FierceBroadbandWireless, 2012). The bureau of mental models is to aid in reasoning and problem solving, within the organization. Mental models provide imagery that aids in constructing and interpreting of issues (Rickheit, 1999). Mental models are how peoples minds represent reality and guide peoples decision-making processes, along with logicalreasoning. The ideals and vision that Verizon Wireless embraces, in terms of latest technology as well merging with others, shapes strategy formulation and implementation. Mental Models that Disable Verizon Wireless Decision Making Process Every wireless phone company provides mental models and mindsets that disable the organizations decision-making progress. One common mindset that hinders wireless providers and angers customers is the notion that a company must put attracting modernistic customers before property current subscribers happy. Negative side effects of this mindset include reductions in re peeledal perks and adding charges without prior notification, as well as the addition of a $30 upgrade fee for each time the client switches to a sweet device. Already disgruntled customers are further enraged, when they call the customer expediency lines and lay hold of (on the companys unwillingness to compromise over fees and price hikes. Such a negative mindset encourages customers to look elsewhere for service and, those whom terminate their business with Verizon Wireless are customers that the company must replace by enticing a new client with benefits and discounts. Furthermore, angry customers are not shy to severalize their friends and acquaintances about their terrible experiences with Verizon Wireless, thus scaring off potential customers (Delsoft, 2012). Based upon revenues, Verizon Wireless is the most profitable wireless communications carrier in the United States, and collected to be the most profitable in the world. The company provides high-quality service and works endlessly to expand and improve upon its infrastructure. The model is very successful and creates the mindset that an ever-improving profit is the only way to succeed. The limitation this mental model poses is that the company does not use the advantages of economies of scale to pass savings onto customers. Most customers would be happier to know that their bills were trim than to know that their phones will receive full 3G service on nearly every square foot of the North American continent. Five Forces Influencing Mental Models at Verizon WirelessSimilar to other wireless companies, Verizon has five forces to conduct success against its competitors. The five forces illustrate a representation of the five powers to rise in a low economic environment. These forces, also known as Michael Porters Five Forces Analysis, consistof buyer power, supplier power, panic of substitute product and services, threats of new entrants, and finally, rivalry of existing competitors such as T-Mobile, AT&T, etc. Following Michael Porters analysis may give the company big accomplishment, there is also other forces that impose limitations to the decision-making process. Imposed forces obligate a company to switch gages from success to immediate failure, such as the Customer Relationship concern (CRM) services. A CRM service is a strategy that reduces any negative interactions that the customers pertain. Exploiting is a major discomfort for Verizon Wireless. Verizon Wireless does not like to bring undependable service upon its customers. One of the five forces that impose limitation to administrative decision process is threats of entrants. Threats of new entrants become an imposition because it conveys hard places to expand access of new entrants, creating threat of competition of which wireless company is higher quality. Creative Intelligence at Verizon Wire lessVerizon Wireless has become the leading cellular provider by creating a leadership team that allows integration within the companys decision making process. Verizon Wireless recognizes that not all good ideas will be created within the company or marketed successfully internally. In the business community, network- related issues such as call quality and performance reliability, particularly among small and midsize companies, are important elements that impact the daily decision-making process. Verizon Wireless adapted a strategy known as crowd sourcing. Crowd sourcing became the decision making process for everything from product development to engaging customers in marketing decisions. As crowd sourcing succeeds and grows in popularity, innovators and businesses are taking more provocative and bold steps to drive innovation. The companys most creative development for decisions is its open innovation strategy. According to Nine Sigma (2013), open Innovation, also known as exte rnal or networked innovation, is focused on uncovering new ideas, reducing take chances, increasing speed and leveraging scarce resources. With a better understanding of collaboration, a company is able to lower risk by combining external capabilities with internal innovation resources. Verizon Wireless created a program to collaborate with entrepreneurs and established companies. Through open innovation, VerizonWireless will be able to form partnerships and generate the creative ideas that will keep them competitive in the future.ConclusionMental models manipulate the mind to have imagery on several issues. cognition is crucial in creating a mental model in a business. When the mental model is one that promotes interrelations such as new ideas through support of advancement and education, new ideas then emerge that enable a company such as Verizon wireless to thrive. The management implements the ideas as the new ideas of the mental picture resonates with their personal goal. Thus , the importance of mental models in Verizon wireless decision making processes as it facilitates fast reasoning towards shared goals.ReferencesAT&T. (2013). Investor relations. Retrieved from http//www.att.com Bouncken, R. B., & Sungspoo, P. (2002). 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