Individual Study Guide Using Perceptual Maps in Marketing Simulation Summary Essay Example for Free

Individual Study Guide Using Perceptual Maps in Marketing Simulation Summary Essay Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation: The situation Your recommended solutions, including why Your results Summarize the different marketing components addressed in this simulation by answering the following questions: What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation? Format your paper consistent with APA guidelines.Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation: The situation Your recommended solutions, including why Your results Summarize the different marketing components addressed in this simulation by  answering the following questions: What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation? Format your paper consistent with APA guidelines.

Creating False Memories Essay Example for Free

Creating False Memories Essay The brain works in odd ways. The article entitled â€Å"Creating False Memories†, by Elizabeth F. Loftus, is an article about just that. The studies included in the article are proof that the brain can twist certain memories in order to fit them to a suggestion made by someone else; or a suggestion can create entire false memories. Some people are more susceptible than others to â€Å"remember† a false memory when a suggestion is made, but it is likely that anyone could â€Å"remember† a false memory. The article seemed to point out that older memories that would be less clear to begin with, such as childhood memories, are easier for suggestions to twist than a memory that happened in recent years. While reading the section subtitled â€Å"Imagination Inflation†, it became obvious that even one that was reading the article, if one took the example suggestions given in the article, then it would be incredibly tempting to remember things that were imagined. One would realize that it was only imagination at work, but if asked a few days later what was remembered about it, it would be easy to believe that it was a real memory. How can one truly distinguish between memory and imagination? Then again, is the memory of an act of imagination not a true memory in itself? There are many ways that one could be confused on this subject, because technically, memories of imagined things can be true memories. Memory and imagination are so closely related that it would be very difficult to tell the difference between the two. What was especially incredible about this article was the section subtitled â€Å"Impossible Memories. † Individuals actually remembered aspects from their second day of life, even though this is medically impossible. It is common knowledge that people cannot begin to form memories that would be remembered into adulthood until the age of two or three. Yet, given a suggestion, people will just run with it. It could be the â€Å"imagination inflation† theory at work, and it probably is. Many people are influenced daily about what happens when children are born or how children are taken care of in a hospital right after birth. People hear stories, see the scenario in television and film, and perhaps have been there when a sibling was born. However, can certain people actually remember their births or shortly thereafter? After all, there are exceptions to every rule. This article made for fascinating reading. The studies used are impressive and it makes sense. It is hard to believe that psychiatrists can, either knowingly or unknowingly, give their patients suggestions in order to create false memories. How many people are really aware of what others say to them or how it might affect them? The article is compelling and it makes one think twice about how their brain works. It makes one think about how many of the â€Å"memories† one believes are true memories from childhood are actually true memories or false memories. Where childhood is concerned, most individuals have to rely on parents or relatives to relay stories, but what if those memories are inaccurate? This is the point of the article. The human brain is so complicated and delicate that if one is not careful who knows what kind of damage can be done. Loftus, Elizabeth F. â€Å"Creating False Memories. † Scientific American. 277. 3 (September 1997): 70-75.

The Cinderella Of The Building Industry Construction Essay

The Cinderella Of The Building Industry Construction Essay Building maintenance normally regarded as the Cinderella of the building industry. The maintenance of the built environment affects everyone continually, for it is on the state of our homes, offices and factories that we depend not only for our comfort but also for our economic survival. Maintenance of the building will start from the day the builders and contractors leaves the site of the construction or after the construction is fully completed. Normally, all the building owners wants their building will keep the maintenance to a minimum cost and need the maintenance in a good and effective maintenance. In order to get the effectiveness of the maintenance, organizing maintenance work is required for the maintenance. Organizing maintenance work is to examine how work will organized to best effect. Consideration will give particularly to the place of statutory control and guidance and the involvement of contractors. The value of the supervision and inspection will explore. The overal l aim is to expose methods that are most likely to achieve the desired end-result of satisfactory buildings in which to live, work and play. Organizing is the managerial function of arranging people and resources to work toward a goal. The purposes of organizing include but are not limited to determining the tasks to perform in order to achieve objectives, dividing tasks into specific jobs, grouping job into departments, specifying reporting and authority relationships, delegating the authority necessary for task accomplishment, and allocating and deploying resources in a coordinated fashion (Anton, 2010). As a word, organization can mean an organization that is the process of getting something organized. Different organization will organize building maintenance differently. For example, two different local authorities will not organize their building maintenance work in the same way unless two different organization of the building maintenance will organized the building maintenance work in the same way is if they outsourced the provision of the service to the same company of the outsource contractors (Wood, 2009). British Standard Institution (1964) defines maintenance as work undertaken in order to keep or restore every facility such as every part of a site, building and contents, to an acceptable standard. The British Standard further explain that where there are statutory requirements for maintenance, the acceptable standard must be no less than that necessary to meet the statutory requirements, and maintained is defined in the Factories Act (1961) as maintained in an efficient state, in efficient working order and in good repair (Seeley, 1976). ORGANIZING MAINTENANCE WORK MAINTENANCE PLANNING The Pocket Oxford Dictionary defines a plan as a method or procedure for doing something on the design, scheme, or intention. In term of building maintenance management, maintenance planning has both a narrow and wide definition. The narrow definition relate to preventive maintenance in the form of planned maintenance programmed. While, wide definition maintenance planning as an essential management tool for controlling all aspects of a building maintenance management operation and will include planned preventive maintenance programmed, planned levels of expenditure on day-to-day and reactive maintenance, disaster planning, and planned strategies of asset management in conjunction with a business plan or corporate plan (Wordsworth, 2001). The Royal Institution of Chartered Surveyorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ Guidance Note on Planned Building Maintenance defines the maintenance planning under five categories that are determining the policy for maintenance, deciding and preparing maintenance p rogrammes and obtaining funds for them, getting the work done, controlling progress of work and budget expenditure, and monitoring the effectiveness of the programme (Wordsworth, 2001). The nature of the maintenance planning in the building maintenance involves determining systems and sequences of operation. This noted that maintenance planning must necessarily involve a level of prediction. The prediction is not only focus on the building stock and the deterioration, but also focus on the future policy of the owners or users of the buildings. The maintenance manager or maintenance department can deal with these uncertainties with a twofold oncoming, which are by collecting and analyzing sufficient information to place as much degree of certainty on the variables as possible and by recognizing that a level of uncertainty will remain and introducing flexibility and review options within the plan (Wordsworth, 2001). The collection of the information is to assist the maintenance manager to predict with some degree of confidence will be in the form of condition surveys of the property, details of costs and cost trends in building, and information related to the wider po licies of the owners and users of the building. Care in such information gathering will enable the maintenance manager or the person who responsible for the maintenance of the building to reduce the uncertainty and permit effective planning to proceed (Wordsworth, 2001). In planning maintenance, an aim of the maintenance manager is to match the available resources with the workload. The effectiveness planning is difficult with this category of work because of the large number of uncertain factors involved. In view of the uncertainties, maintenance planning must be formulated at different levels and constantly revised according to the new information that is put into the system. Long-term programmes medium-term programmes and the short-term programmes were identified as a level of the maintenance planning (Seeley, 1976). SUPERVISION OF MAINTENANCE WORK Supervision is a management activity carried out to ensure that the work as in a plan will carry out correctly and expeditiously as what in the maintenance planning (Wood, 2009). Furthermore, the supervision of maintenance work was executed is to ensure that is of a satisfactory standard and in accordance with the drawings and specification. With the larger contracts, it is customary to employ a clerk of work who is constantly in touch with the job in order to supervise the maintenance work. Besides that, the clerk of work also is responsible to ensure that the maintenance is work as a planning. However, with the smaller contracts or smaller jobs periodic supervision only can be obtained often through the medium of architects, surveyors, inspectors or other supervisory staff (Seeley, 1976). Clerk of work must have an extensive practical knowledge of building materials, principles of construction and the execution of techniques in all trades. As a supervisor in the maintenance work, they need to ensure that all the materials and workmanship are in accordance with the drawings, specification and any other relevant documents. Furthermore, the clerk of work must to avoid their self from making any exorbitant demands or altering details or materials without getting the approval from the architect, surveyor or maintenance manager to whom he is responsible (Supervision of Maintenance Work, 1976). Besides that, the clerk of work will also responsible to prepare reports for consideration by the architect, surveyor, or maintenance manager. The preparation of the reports might be in the term of weekly reports, periodic reports or special reports (Seeley, 1976). Site meeting is also one of the supervision of maintenance work. This is one of the way to organizing maintenance work. Site meetings will hold regularly on larger jobs and are generally convened by the architect, surveyor, maintenance manager or any person who responsible for the supervision of maintenance work. The main objective of the site meetings is to ensure that satisfactory progress is maintained and to provide the opportunity for clearing outstanding points. Supervision of maintenance work is important for the all parties to get involves in the site meeting including subcontractors (Seeley, 1976). Adequate supervision of work to the new construction and of alteration and repair work need as one of the way in the organizing maintenance to ensure that the materials and workmanship comply with the contract particulars and relevant statutory requirements. In the absence of such strict supervision in the maintenance progress, inferior materials, poor workmanship and the omission of important details can occur resulting in subsequent trouble and expense to the building owner (Seeley, 1976). PLANNED INSPECTIONS A planned inspection is a formal systematic check carried out at predefined regular intervals against a detailed list of plant, equipment and activities (Code of Practice on Planned Inspections, 1993). According to the Baiche, Walliman and Ogden (2006) work needs to check regularly to ensure compliance with legislative requirements (Wood, 2009). The purpose of the planned inspections is been carried out is to ensure the systematic examinations of all locations, facilities, tools, plants, materials and to observe how these are used by employees and contractors. By carrying out the planned inspections and through taking follow up action on any defects or unsafe working practices noted, the maintenance manager or the person who responsible to maintain the building. Critically, planned inspections can effectively contribute to the provision of the safe working environment and reduce the risk of injury to persons, damage to equipment, buildings and to the environment (Code of Practice on Planned Inspections, 1993). Furthermore, planned inspections are carrying out for a variety purposes including preparation a schedule of the facilities that need to maintain and their present condition, detecting misappropriation from predetermined standards and incipient faults that may result in such deviations developing before the next inspections. Other purposes are ascertaining the cause of the misappropriations, the extent of the remedial work necessary to restore to the required standard and prevent a recurrence of the defect, and the relative urgency of the work. Checking that previous work was done in accordance with the instructions and that the work specified was adequate also is a purposes and the reason why the planned inspections is required to carrying out in the organizing maintenance work (Wordsworth, 2001). The complicated design of the buildings and the great variety of the possible defects makes it necessary fully preplan the inspections and to provide comprehensive checklists to ensure that no part of the building is missed from the inspections. Appropriate criteria also should be laid down for each element, components, or equipments and the types of the inspections needed fully defined and documented. Planned inspections also include details of the form of the inspections. For a greater consistency in organizing the maintenance work, special program macros should be prepared for each element and sub element, setting down the essential information required by the inspector with space to record the result and the recommendation of the inspections. For the later processing, a location code is required to assists and gives some information. To facilitate retrieval and computer processing of inspections, the facilities and elements should be grouped according to the location and the peri odicity of the inspections. SCHEDULING CONCLUSION

English Laws of the 17th Century Which Led to the Persecution of Quaker

English Laws of the 17th Century Which Led to the Persecution of Quakers Barbara Blaugdone’s â€Å"An Account of the Travels, Sufferings, and Persecutions of Barbara Blaugdone† recounts her many arrests as she travels through England and Ireland, preaching Quaker beliefs. Her experience was certainly not unique, as many Quakers were similarly persecuted, including George Fox, the founder of the Society of Friends. There were three primary laws in effect at the time of Blaugdone’s travels: The Uniformity Act of 1662, the Vagrancy Act of 1596 and the Blasphemy Act of 1650. The Uniformity Act of 1662 under Charles II, which was preceded by similarly named acts in 1549, 1552 and 1559, sought to restore the dominance of the Church of England by establishing a set form of worship, which included compiling a new version of the Book of Common Prayer (Keir 240). The use of this book was mandatory at all religious services. Additionally, this Act made church attendance mandatory every Sunday, under the penalty of a fine of 12 pence (Thomas 1). This directly contradicted the Quak...

The Death of Ivan Ilyich Essay -- Literary Analysis, Tolstoy

In his novella, The Death of Ivan Ilyich, Leo Tolstoy satirizes the isolation and materialism of Russian society and suggests that its desensitized existence overlooks the true meaning of life—compassion. Ivan had attained everything that society deemed important in life: a high social position, a powerful job, and money. Marriage developed out of necessity rather than love: â€Å"He only required of it those conveniences—dinner at home, housewife, and bed—which it could give him† (17). Later, he purchased a magnificent house, as society dictated, and attempted to fill it with ostentatious antiquities solely available to the wealthy. However, â€Å"In reality it was just what is usually seen in the houses of people of moderate means who want to appear rich, and therefore succeed only in resembling others like themselves† (22). Through intense characterizations by the detached and omniscient narrator, Tolstoy reveals the flaws of this deeply superfic ial society. Although Ivan has flourished under the standards of society, he fails to establish any sort of connection with another human being on this earth. Tragically, only his fatal illness can allow him to confront his own death and reevaluate his life. He finally understands, in his final breath, that â€Å"All you have lived for and still live for is falsehood and deception, hiding life and death from you† (69). Tolstoy establishes his satire instantly after the death of Ivan through the cruel and selfish reactions of his friends. The death of a friend would normally conjure feelings of grief and compassion, yet for Ivan’s close associates, thoughts of their futures drowned out any thoughts of death. â€Å"So on receiving the news of Ivan Ilych's death the first thought of each of the gentlemen in ... ...nt factors in an individual’s life. Tolstoy suggests that even though most of Russian society has lived similar to Ivan, an opportunity will always exist to redeem oneself of his past greed. Leo Tolstoy argues in The Death of Ivan Ilyich the importance of compassion in life and the pivotal role it plays in allowing an individual to live a truly satisfying life. In his eyes, the Russian nobility did not actually live since their sole priorities were themselves and obtaining possessions. While the poor, on the other hand, understood the importance of their time on this earth and seized every second of it. Although written in the late nineteenth century, Tolstoy’s work continues to apply to American society even today. People continue to isolate themselves from the world and suppress all difficult emotions, believing that their wealth-oriented lives are noble.

A Comparison of Do Not Go Gentle Into That Goodnight, Stone Angel and A

     "Do Not Go Gentle Into That Goodnight" is a poem by Dylan Thomas.   This poem is about fighting against death. Many people die everyday with a sense of defeat. They reach a point in their lives were they feel it is useless to fight against a force that is destined to claim them. The strength of their youth disappears leaving them weak. Those who accept death too early die spiritually before they die physically. They grieve a loss that is yet to come. "Rage, rage against the dying of the light" demonstrates perfectly the attitude Dylan Thomas felt his father should have had against his death. "D.J. Thomas had never recovered since having tongue cancer in 1932. Losing his eyesight Mr. Thomas' pride and fire had almost all drained out of him; he was becoming the husk of his former self. He did the crossword puzzles of which both he and Dylan were so fond of and awaited the end. The spectacle of his decline distressed Dylan greatly and inspired this poem." (FitzGibbons 295). Dylan Thomas did not wish to see his dad surrender to his death. In writing this poem, Dylan set out to encourage others to fight against death and to live their lives to the fullest. In the novel "The Stone Angel", Hagar Shipley is a woman fighting against her own death. Her son Marvin and his wife Doris wish to put Hagar in a nursing home because they feel she is too old to take care of herself. Hagar, feeling differently, takes matters into her own hands and flees to a house in Shadow Point. Hagar is fighting against the death she feels will claim her if she is placed in a nursing home. By running away, Hagar is standing up for her right to be able to live her own life the way she feels. Marvin is a representation of the death attempting to take hold o... ...n. The main theme of Samuel Taylor Coleridge's poem is to learn from your mistakes. After telling his tale to the Wedding Guest, the Ancient Mariner realized that the murder of the Albatross was a mistake and lived a life of penance. The act of murder was an impulsive act because the Mariner felt threatened by the Albatross their actions. The deaths of both birds brought about memories from both the Ancient Mariner and Hagar which they shared with other people, the Wedding Guest and Murray F. Lees. These memories help them to realize the mistakes they made. Through their own personal recollections, the Ancient Mariner and Hagar both achieved a better understanding of their lives and in turn were able to die with a sense of contentment and relief.    Works Cited FitzGibbons, Constantine. The Life of Dylan Thomas. Boston: Little Brown & Co., 1965   

Rubenstein-Taybi Syndrome Research Paper

Rubinstein- Taybi Syndrome: A Physical and Educational Perspective Rubinstein- Taybi Syndrome: A Physical and Educational Perspective When speaking of terms of diseases of a rare nature, Rubinstein-Taybi Syndrome is a definite mention. According to Joseph G. Morelli, MD, Rubinstein-Taybi Syndrome is characterized as, â€Å"a genetic disease that involves broad thumbs and toes, short stature, distinctive facial features, and varying degrees of intellectual disability† (2007). The condition itself is so rare that is occurs only about 1 in 125, 000 newborn babies (Rubinstein, 2012).The cause of Rubinstein-Taybi Syndrome can be attributed to a defect in the CREBBP and EP300 genes. The CREBBP gene provides instructions for making a protein that helps control the activity of many other genes. This protein, called CREB, plays an important role in regulating cell growth and division and is essential for normal fetal development. If just one copy of the CREBBP gene is deleted or change d, cells make only half of the normal amount of CREB binding protein (Rubinstein, 2012). The EP300 gene, unlike the CREBBP gene, controls protein development before and after the birth.In many of the cases of Rubenstein-Taybi Syndrome, no mutation is detected in either the CREBBP or the EP300 gene. In these cases, the case is unknown, but it is suspected that another unknown gene is responsible. Diagnosis of Rubinstein-Taybi Syndrome can create a serious disadvantage for a student in the classroom, for which a teacher must be willing to accommodate. Immediately after birth, the symptoms of Rubinstein-Taybi Syndrome can be present. Some of the more recognizable symptoms at birth include broadening of the thumbs and big toes.Although these are a few of the symptoms, the symptoms appear on a large spectrum, ranging from constipation to an absent kidney. Over 80% of children with Rubinstein-Taybi Syndrome have some type of eye abnormality including crossed eyes, cataracts, and tear duct obstruction. Glaucoma may be present at birth or in early life, which can result in blindness if left undetected (Rubinstein, 2012). Later throughout more developmental stages, parents may begin to notice short stature. Once the child begins schooling, the symptoms become slightly more obvious, demonstrating slow development of cognitive skills.Once a child begins to perform tasks such as drawing, coloring, and using scissors, teachers and parents will begin to notice slow development of motor skills accompanied by low muscle tone (Morelli, 2012). These symptoms are also a bit more noticeable because due to RTS, the thumbs and toes on an affected child will broaden beyond normal size, complicating everyday tasks. This will severely limit to what extent a child suffering from RTS will be able to perform in the classroom. Rubenstein-Taybi Syndrome is not inherited by the parents or caused by anything the parents did or did not do while pregnant.Most cases are caused by a single mutat ion in one gene. Rubenstein-Taybi Syndrome almost always occurs in cases where there is no family history of Rubenstein-Taybi Syndrome showing that family history and heredity is not a factor in contracting Rubenstein-Taybi syndrome. Most cases are sporadic and likely due to a new genetic defect that occurs while the baby grows in the womb, which was not passed on by either parent (Morelli, 2012). Consequently, parents with a child with a new mutation generally do not have an increased risk of having another child with the disorder.However, the new genetic mutation will be hereditary and an adult with this mutation risks passing on the mutated gene to his/her children. However, it is unusual for people with the syndrome to become parents. There is no specific treatment for RTS that has been discovered as of yet. Because the disease is genetic, it is impossible for doctors to pinpoint just one area of the body to treat, especially because the disease comes with so many other symptoms . This however, does not mean that modern medical science cannot ease the way of life for a person with RTS.Surgery to repair the bones in the thumbs or toes can sometimes improve grasp or relieve discomfort (Morelli, 2012). With all being said, it is incredible to imagine the difficulty that a student suffering with RTS may face in the classroom. A 1977 case study by Goots and Liemohn compared three children (aged seven to ten) with the syndrome to 15 counterparts with mixed mental retardation (Galera & Taupiac, 2009). In the study, it was found that children with RTS were friendly and more readily social. In addition, the students with RTS were more emotional and excitable.Nightmares were seen more frequently, and the students were more likely to pout. Demonstrating lack of focus in the classroom, the students affected by RTS had short attention spans. Important in development at these ages, the students with RTS faced more difficulties in planning motor acts (Galera & Taupiac, 20 09). Speech problems are present in a large percentage of students. Most individuals have speech delay, but others also have articulation problems. It is not unusual as well, to discover that some students with RTS use sign language as their primary form of communication.Unfortunately for students with RTS, they often times confused with autistic students. References Galera, C. , & Taupiac,, E. (2009). Socio-Behavioral Characteristics of Children with Rubinstein-Taybi Syndrome [Abstract]. Journal of Autism & Developmental Disorders, 39(9), 1252-1260. doi: 10. 1007/s10803-009-0733-4 Morelli, J. G. (2007). Disorders of the Nails. In Nelson Textbook of Pediatrics (18th ed. , p. Chap 662). Phildelphia, PA: Saunders Elsevier. Rubinstein-Taybi Syndrome. (2012, February 27). Genetics Home Reference. Retrieved March 6, 2012, from http://ghr. nlm. nih. gov/condition/rubinstein-taybi-syndrome