Find MBA Case Studies From Top Business Schools

Many business schools use the case method to teach MBA students how to analyze business problems and develop solutions from a leadership perspective. The case method involves presenting students with case studies, also known as cases, that document a  real-life business situation or imagined business scenario. Cases typically present a problem, issue, or challenge that must be addressed or solved for a business to prosper. For example, a case might present a problem like: ABC Company needs to increase sales substantially over the next several years to attract potential buyers.U-Rent-Stuff wants to expand but is not sure whether they want to own the locations or franchise them.Ralphies BBQ, a two-person company that makes spices for BBQ products, needs to figure out how to increase production from 1,000 bottles a month to 10,000 bottles a month. As a business student. you are asked to read the case, analyze the problems that are presented, evaluate underlying issues, and present solutions that address the problem that was presented. Your analysis should include a realistic solution as well as an explanation as to why this solution is the best fit for the problem and the organizations goal. Your reasoning should be supported with evidence that has been gathered through outside research.  Finally, your analysis should include  specific strategies for accomplishing the solution you have proposed.   Where to Find MBA Case Studies The following business schools publish either abstracts or full MBA case studies online. Some of these case studies are free. Others can be downloaded and purchased for a small fee.   Harvard Business School Cases - Harvard offers thousands of case studies on every business topic imaginable.Darden Business Case Studies - Thousands of MBA case studies from the Darden Graduate School of Business Administration at the University of Virginia.Stanford Case Studies - A searchable database of MBA case studies from Stanfords Graduate School of Business.Babson College Case Studies - A large collection of business case studies from the Babson faculty.IMD Case Studies - 50 years of case studies from the IMD faculty and research staff. Using Case Studies Familiarizing yourself with  case studies  is a good way to prepare for business school. This will help you familiarize yourself with various components of a case study and allow you to practice putting yourself in the role of a business owner or manager. As you are reading through cases, you should learn how to identify relevant facts and key problems. Be sure to take notes so that you have a list of items and potential solutions that can be researched when you are done reading the case. As you are developing your solutions, make a list of pros and cons for each solution, and above all, make sure the solutions are realistic.

Night Heart-Wrenching and Traumatic Themes - 1189 Words

Some take life for granted, while others suffer. The novel, Night, by Elie Wiesel, contains heart-wrenching as well as traumatic themes. The novel unfolds through the eyes of a Jewish boy named Eliezer, who incurs the true satanic nature of the Nazis. As the Nazis continue to commit inhumane acts of discrimination, three powerful themes arise: religion, night, and memory. As the novel begins to unfold, Anti-Semitism does as well. As Wiesel demonstrates in the novel, â€Å"Three days later, a new decree: Every Jew had to wear the yellow star.† (Wiesel, 11) The yellow star was a cloth patch to mark a person as Jewish. It was intended to be a badge of shame associated with Anti-Semitism or discrimination against the Jews. It showed that while in†¦show more content†¦Both Moishe the Beadle, a pious Jew, and Mrs. Schà ¤chter, a forty-year old Jew, constantly repeated, â€Å"Jews listen to me!† (Wiesel, 7 25) and always forewarned the Holocaust. They were providing warnings for the Jewish community of how they should be constantly vigilant and try to escape while they still can from the Nazis, as they were not who they appeared to be. Nevertheless, everyone refused to listen or believe their tales, and were taken for lunatics. The author yearned to portray how one should not disregard anyone, and instead take into consideration to t he warnings they hold, which could be useful. If the Jewish community had listened, they might not have had to experience the abysmal Holocaust. The Holocaust was a devastating event in which the author desired to sustain the history in the hope of preventing another. â€Å"[The author] does not want his past to become [the people’s] future.† (Wiesel, XV) The author created the novel in order for future generations to be conscious of the Holocaust, which should never be repeated. One should not follow in the steps of Hitler and commit genocide to millions of beings simply because of their background. Nevertheless, the novel was not only created to make people aware, but also to simply preserve the memory of the Holocaust. â€Å"[A person] has no right to deprive future generations of a past that belongs to our collective memory. To forget would not be only dangerous butShow MoreRelatedWe See All Around Us Art And Writing Essay1712 Words   |  7 Pagesaround its grow th. Families expand like a branching of a tree, stemming lineages and legacies. We find writing to be a passage through time and space, it allows the audience to see into how one felt or saw the world. For the writer they pour in their heart and soul for each piece they craft, may spend years or even days to create a masterpiece. Through all that we have seen in life, the appreciate of it has been the most profound to read in stories. The way we love is a phenomenon we can’t exactly describeRead MoreEssay about The Theme of Coming of Age in Literature1863 Words   |  8 PagesThe Theme of Coming of Age in Literature There comes a time is each persons life when they reach the point where they are no longer children, but adults. The transition from a child into a young adult is often referred to as the coming of age, or growing up. The time when this transition occurs is different in everyone, since everyone is an individual and no two people are alike. Certain children reach this stage through a tragic, painful event which affects them to such extent thatRead MoreComing Of Age Theme Essay1835 Words   |  8 PagesThe Theme of Coming of Age in Literature There comes a time is each persons life when they reach the point where they are no longer children, but adults. The transition from a child into a young adult is often referred to as the coming of age, or growing up. The time when this transition occurs is different in everyone, since everyone is an individual and no two people are alike. Certain children reach this stage through a tragic, painful event which affects them to such extent that they are completelyRead More The Theme Of Coming Of Age In Literature Essay1834 Words   |  8 Pages The Theme of Coming of Age in Literature There comes a time is each persons life when they reach the point where they are no longer children, but adults. The transition from a child into a young adult is often referred to as the quot;coming of age,quot; or growing up. The time when this transition occurs is different in everyone, since everyone is an individual and no two people are alike. Certain children reach this stage through a tragic, painful event which affects them to such extent that

Brand Community and Consumer Behavior †MyAssignmenthelp.com

Question: Discuss about the Brand Community and Consumer Behavior. Answer: Introduction The social network is said to be a community constitution that is made up of the individuals, the various organizations, interactions between the individuals and the dyadic attachments. The prospective of the social network gives a set of methods to analyze the arrangement of the complete social entities along with the explanation of the patterns that are seen in these structures. The marketing of the business of an organization on the social media helps to increase the awareness of the brand in the target market of the organization. The social networks are the fastest growing industry around the globe. To identify the advantages and the disadvantages of the use of the social networks in the business To elaborate on the literature review with stating the pros and cons of the usage of the social networks in business The scope of this project is the identification of the use of the social networks in business. The advantages and the disadvantages of using the social media for the promotion of the brand of the organization or the business have also been discussed. The social networks have become the new boundary for the businesses to apply the marketing policies. There are different types of social networks available nowadays. The most frequently used social media platforms are Facebook, Google+, Instagram, LinkedIn, and Pinterest. The marketing and promotion of the business by social networks has its own advantages and disadvantages. The social network can be exploited for the information that it provides on the customer behavior with regard to the intention of the purchase. Research has further shown that the businesses should incorporate the social networking sites into their business representation or the promotional mix (Goh, Heng and Lin 2013). Defining social media The organization has to have an understanding of each aspect of the social networks for the promotion of the business online. The probability of the social network gives a set of schemes to analyze the arrangement of the entire social entities along with the rationalization of the patterns that are seen in these structures. The advertising of the business of an organization on the social media helps to enhance the knowledge of the brand in the target market of the organization (Aral and Walker 2012). The social networking sites are varied in nature. These can be operated from the laptops, desktops, mobile phones and tablets. The business organization is able to share their ideas, photographs, videos and other posts on the platform of the social networks. The social networks allow the organization to gather various participants, information and make the buying decisions. The CSM that is the Consumer Sentiment towards the Marketing is the feature that the researches of the organization require to measure how the customers recognize the marketing on social media. The concept of this CSM refers to the sentiments that the customers have for marketing and the market area. The perception of an individual human being of the total market area plays an important role in the utilization activities. The customer technology readiness refers to the inclination of the people to embrace and utilize the innovations in technology that required to attain the target of the business organization. The social network has the advancement to provide the platform for the business organization to interact and keep in touch with their customers. The marketers and the advertisers of the businesses utilize the social networking sites to reach their clients and provide the organization a new way to increase their growth. It is important for the business organization to be aware of the issues, which affect the attitudes and the motives of the customers. The customers are attracted and driven by the appealing factor of the brands that is organized by the respective company. The research examines the features of the social networking sites that affect the attitude and the intentions of the clients. The members on these social networking sites disclose their information on these social networking sites, which helps the business organizations receive information. The clients perceive the promotion and the advertising of the businesses in a different manner depending on the social networks that play a major role in determining the response of the clients. The social networks promote the approach from one customer to another, exploiting the customers to share their experiences and creation of a common knowledge on the products and the services offered by the business organization (Scott 2017). The social ne tworks also provide a direct channel of communication with the clients by the help of the business to customer approach. The responsiveness of the intention of the customers is important due to the provision of a deeper comprehension of what persuades the clients and the customers to create content about the brand. User Generated Content The social network provides a never-ending opportunity for communication between the clients, customers and the business organization. The user-generated content helps to produce a social currency for the promotion of the business of the organization and helps to define the brand. This user-generated content portrays the different forms f the media content that is available in the public without any cost and is created by the end users. Hence, the social currency is when the personalities share the brand information of the business organization about the brand. This social currency affects the performance of the business. The social capital is formed on an individual level and occurs in the association among the individuals. The connection of the individual can help to develop the brands of the businesses into an important part of the interactions of the clients and the customers through the help of social networks. The businesses should have a presence of their brand on the various social networks to increase the number of the client audience. According to the recent research the publicity to the electronic word of mouth messages, generate more amount of interest in the category of the product than the exposure to the information that is produced by the marketers. Nowadays the customers and the clients are knowledgeable about the products and the services that they consume. This is because of the internet that is the social network, which empowers them to gain the access to the information, which creates active co-producers of value (Heidemann, Klier and Probst 2012). The customers and the clients are the co-producers of the value, which provides the business organizations with a great amount of investment due to the increase in the brand awareness. This helps to signify the importance of the electronic word of mouth messages in the marketing community of today. The social network as Facebook helps the clients and the customers of the business organization to be the message senders and pass on the ads to their acquaintances and friends. It also enables them to connect to the advertisers and the promoters explicitly, comment on the advertisements, and then post those respective comments on the viral channels. The businesses are realizing a need for the creation of their own brand presence on the social network platform. This is done to stay informed and keep a track of the consumer generate content surrounding the brand and the marketing of the brand. The companies are not able to directly control the messages from one customer to the other customer, but they influence the conversations that the clients and the consumers participate surrounding the product and the services. Viral Advertising The viral advertising is a way by which the trader are promoting and marketing more information about the products and the services that are offered by the business organizations. The viral move towards the online advertising has an advantage due to the communication being targeted to an intended customer of the brand. The viral interaction affords the marketer to get a higher amount of the creative license through the message delivery standard, which is more personal and personalized in nature. This helps to increase the likelihood to reach the audience members. The viral advertising is an unpaid peer communiqu of provoking content that originates from a sponsor who is identified using the internet to convince or influence the addressees to pass the substance to the others (Zaglia 2013). This viral advertising differs from the user-generated content due to the identified sponsor who is associated with the advertisement thereby signifying the source of the advertisement and who has c reated it. The social media provides for a new arena for the brand marketing and the clients and the customers contribute to the communication of the brand, the business in an active manner, when the business organizations try to gain control of the marketing. The interaction and communication between the customers dominate the force of the distributing of the messages that are created by the advertisers. The main concept for the business organizations is to consider the responsiveness of the customers, which in turn will decide the promotion and the marketing strategies that are placed on the social networks. The mutual communication between the customer and the marketer will make it complicated to isolate the influence of the exposure of the advertisement (Diani 2013). This means that the focus of the evaluation of advertising will require shifting the focal point on the process and the outcome. It is important to measure the interaction of the customers with the advertisements that are displayed online by the businesses to create successful campaigns of marketing on the social network. The social media platforms allow the exposure of the business to the community at a lower cost than the traditional methods of marketing. The establishing of the business with the help of the social network platform helps to target the new customers and enables in making the brand more visible. The social networks also help to facilitate the two-way interaction and communication, which helps to improve the consumer service. This permits the business to attain new information about the customers of the respective business organization and modify the communications according to that knowledge. The main advantage of using the social networks for business is related to the cost. Most of the social media platforms are free of charge to access, creation of the profile and posting of the information. The audience voluntarily seeks information regarding the business and follows the page of the organization, which helps the company to reach its desired target market (Borgatti, Everett and Joh nson 2013). The click through rates and the pay-per-click type of advertisements on these social networking sites allow the reach to the accurate addressees. The person who comes across the post by the respective company spreads the news to more people within their own network. This allows the information to reach a huge number of audiences in a short period of time. The investment of the company in the social networks as a marketing tool enables the identification of the missing links that connect the company with the customers. The brand awareness of the product and the services of the respective organization through the social networks are increased. The social media advertising and marketing helps the validation of the brand. The presence of the business in the social networks informs the consumers about the activeness of the brand and focuses on the thriving communiqu with the customers. The marketing through the social networks helps to increase the customer loyalty. The recei ving of the quick response on the social media allows the consumer to the recommend the brand of the company to others. The social network is a powerful marketing tool but it is not free of the risks pertaining to it. The followers are liberated to post the comments on the social media platform that exposes the businesses to a possible negative publicity. The immediate response may reduce the damage that has been caused due to these comments but the obliteration of the criticism from the feed and the page if the business cannot be done. The hackers also pose a threat to the businesses that are there on the social networks. The attacker can invade the page and the feed of the company and share fake information that can go viral. The renowned businesses have been a victim to these attacks by the hackers (Kadushin 2012). Hence, the small businesses also require taking security precaution during the creation of passwords and sharing of information related to this with their personnel. The updating of the account on the social media consumes time and effort. The information is visible for a short period of time as the new posts replace the older posts. The presentation of the information if not available in the form of a conversation then there will be loss of followers. There are also other risks involved when using the social networks as the promotion tool in businesses. The unavailability of a clear marketing strategy on the social network may reduce the benefit of the business of the organization. The additional resource that may be required has to be managed by the presence of the business online. The social networks require daily monitoring. The real benefits may not be visible if the social networks are not managed in a proper manner. There also the risk of unsuitable behavior on the site that may cause harassment. There may also be leak of information, which is great risk. Conclusion Thereby this report serves the purpose of identifying the advantages and the disadvantages of the use of the social networks in the business. This report has also elaborated on the literature review with stating the pros and cons of the usage of the social networks in business. The social networks have become the new boundary for the businesses to apply the marketing policies. The social network is a powerful marketing tool but it is not free of the risks pertaining to it. The followers are liberated to post the comments on the social media platform that exposes the businesses to a possible negative publicity. References Aral, S. and Walker, D., 2012. Identifying influential and susceptible members of social networks.Science,337(6092), pp.337-341. Borgatti, S.P., Everett, M.G. and Johnson, J.C., 2013.Analyzing social networks. SAGE Publications Limited. Carlson, B.D., Suter, T.A. and Brown, T.J., 2008. Social versus psychological brand community: The role of psychological sense of brand community.Journal of Business Research,61(4), pp.284-291. Chauhan, K. and Pillai, A., 2013. Role of content strategy in social media brand communities: a case of higher education institutes in India.Journal of Product Brand Management,22(1), pp.40-51. Diani, M., 2013. Networks and social movements.The Wiley-Blackwell encyclopedia of social and political movements. Fosdick, M.A.G.G.I.E., 2012. The globalization of social media: Consumer relationships with brands evolve in the digital space.Strategic Direction,28(6). Fller, J., Matzler, K. and Hoppe, M., 2008. Brand community members as a source of innovation.Journal of Product Innovation Management,25(6), pp.608-619. Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), pp.88-107. Habibi, M.R., Laroche, M. and Richard, M.O., 2014. The roles of brand community and community engagement in building brand trust on social media.Computers in Human Behavior,37, pp.152-161. Heidemann, J., Klier, M. and Probst, F., 2012. Online social networks: A survey of a global phenomenon.Computer Networks,56(18), pp.3866-3878. Kadushin, C., 2012.Understanding social networks: Theories, concepts, and findings. OUP USA. Laroche, M., Habibi, M.R., Richard, M.O. and Sankaranarayanan, R., 2012. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty.Computers in Human Behavior,28(5), pp.1755-1767. Palmer, A. and Koenig-Lewis, N., 2009. An experiential, social network-based approach to direct marketing.Direct Marketing: An International Journal,3(3), pp.162-176. Park, N., Kee, K.F. and Valenzuela, S., 2009. Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes.CyberPsychology Behavior,12(6), pp.729-733. Putnam, R.D., 1993. The prosperous community.The american prospect,4(13), pp.35-42. Scott, J., 2017.Social network analysis. Sage. Trusov, M., Bodapati, A.V. and Bucklin, R.E., 2010. Determining influential users in internet social networks.Journal of Marketing Research,47(4), pp.643-658. Zaglia, M.E., 2013. Brand communities embedded in social networks.Journal of business research,66(2), pp.216-223.

PRODUCTIVITY GROWTH HYPTHESIS Essays - Statistical Inference

PRODUCTIVITY GROWTH HYPTHESIS Business PRODUCTIVITY GROWTH HYPTHESIS In this assignment, we will attempt to study the effects that difference in Income Ratio (henceforth known as I.R.) between the years 1980 and 1990 have on the Productivity Growth (P.G.) during the same period of time. The Income Ratio of one specific year can be found if we take the average income of the richest faction of a country (the richest 20% of the population) and divide it by that of the poorest faction (the poorest 20%). In this assignment, the Income Ratios that were used were those of 13 different countries. The I.R.'s on both 1980 and 1990 were taken for all these countries and, to find the difference between them, the I.R. for 1990 was divided by the I.R. for 1980, for each country. These new numbers illustrate the change of I.R. between the two years so that we can compare how the P.G. changes in relation to the changes in the I.R.. On this assignment, we use inductive reasoning to examine the data and find a theory (a hypothesis) that would combine the data given in a way that would make sense, based solely on our data. How do we know if the "theory" that we formulate makes sense? In this case we will plot the points (derived from the column "I.R. 1990/1980," going on the x-axis, and the column "Productivity Growth 79-90," on the y-axis). According to how the points are on the graph in relation to the Average Point (0.94,1.45) (point that is an average of all values and which divides the graph into four Quadrants), if 80% of these points are where they would be expected to be to conform to the hypothesis, then there is no reason to reject this hypothesis. If, on the other hand, the majority of the points does not conform to our hypothesis (are not where they were predicted to be), then it is rejected. Another method of reasoning frequently used by Mainstream economists is "deductive knowledge," as opposed to "inductive," described above. Their theory is formulated and only then it is applied to the data. Their theory on this subject suggests that productivity within a country grows when the population has incentives to work harder (or to work more). When the gap between rich and poor increases (an increase in I.R. form 1980-90, resulting in a larger ratio on the column I.R. 1990/1980), so does the population's eagerness to work, therefore increasing the Productivity Growth. Since when one variable goes up the other also goes up, there is a positive (or direct) correlation between the two. Mainstream economists use deductive reasoning to deduce that there exists a positive correlation between the two factors. In short, their hypothesis is that when the Income Ratio increases, the Productivity Growth also increases, since people are more motivated. For this to be true, we would expect a line going up and to the right on the graph, passing by Quadrants II and IV. Most points (80% or more) would have to be on these two Quadrants. This, however, is not the case (see graph), since only about 30.77% of the points plotted satisfy these conditions. Since the original hypothesis was rejected, we might want to see if there is a negative correlation between the two variables (that is, as one goes up, the other goes down). Our new hypothesis would then be "as the Income Ratio increases, the Productivity Growth decreases." Then, in the case of a high I.R., people in lower classes would rationally start to feel insecure and that their work is not being recognized by society, therefore losing motivation and producing less. In this case, since there's a negative correlation, one would expect the line on the graph to go downwards, from left to right, passing on Quadrants I and III. If this hypothesis were valid, 80%+ of the points would have to be on these Quadrants. This is also not the case, for only 69.32% of the points are on the appropriate Quadrants. Like the first, this second hypothesis also has to be rejected. After analyzing these two relationships and seeing that neither is valid, we conclude that there is no direct relationship between the two variables tested. That does not mean that one has no effect on the other (it probably does), only that there may be other factors and influences involved that have not been accounted for in this assignment and that one is not the only factor responsible for the changes in the other. DATA SHEET